Embracing The Technological Revolution

Date Published 19 October 2011

Lesters are leading the way in the local property market, by utilising QR codes in their window displays.

You may have seen these square, almost pixellated images recently appearing on signs, buses, business cards, in magazines and shop windows across the UK - and even on TV cooking programmes. So what are they, and how can they help to create additional interest in your property? In simple terms, they turn an old-fashioned window display into an interactive gateway for accessing the full property details, on a smart-phone, immediately. Scan the one here to see this article on your smart-phone.

A QR code is a specific matrix barcode that is readable by dedicated readers and camera Smartphones (Blackberry, Android, HTC, iPhone etc) that is already proving an invaluable marketing tool for the housing market. Created by Toyota subsidiary Denso-Wave in 1994, the code itself consists of black modules arranged in a square pattern on a white background which when photographed downloads relevant data instantly to the device such as contact details, URL’s and texts.

Today, QR codes are the fastest growing type of barcodes in the UK, as a result of the rapid growth of iPhones and similar mobile devices. As a 2010 strategic report confirms, Smartphone sales have risen rapidly since 2009 and are expected to reach 1 billion users by 2013. The software required to read the QR code can easily be downloaded by the smartphone user for free from a number of locations, including the Apple store.