On the Market, takes on major developer

Date Published 13 September 2019

OnTheMarket has given the portal's announcement that it has signed a deal with UK house building giant Barratt Developments a ringing endorsement, and said the portal generates better quality leads than its rivals.

The stockbroking firm also says the portal will soon sign more developers both small and large who are attracted to portals like OTM in slow property markets in order to reduce their marketing costs and yields.

Onthemarket also says it believes OTM is beginning to generate more agent engagement with its service and that it is on the rise while Rightmove's is declining as agents become frustrated by its annual rounds of fee hikes.

Zeus Capital also predicts that OnTheMarket will eventually generate £10,000 per estate agent advertiser based on its current 60% market share of UK branches.